We took away the tables and hard-backed chairs and set up the bean bags. Now it was time to see if our creative idea would actually work… The first one or two people that came into the class immediately took note of the chairs and were tempted to sit in them. However, nobody was keen on being the first to sit down on them by themselves, so they opted out and sat in the usual back two rows of the...
We first observed how much rubbish people were leaving behind on their tables when they left Starbucks, along with how often they used the bins provided. To entice people to use the bins more we bought a basketball net, and positioned it above one of the the bins in Starbucks. Our creative idea paid off as people not only used our ‘basketball bin’ more than the other bins, they actually engaged...